Hashrocket’s Open House

In March, we opened our doors to Jacksonville area businesses, including the Jacksonville Beach Chamber of Commerce, to come and help us celebrate the official “Grand Opening” of our business.
We put together a short video of the event, and asked a few people their impressions.

In March, we opened our doors to Jacksonville area businesses, including the Jacksonville Beach Chamber of Commerce, to come and help us celebrate the official “Grand Opening” of our business.
We put together a short video of the event, and asked a few people their impressions.

 

 

Workbeast Goes Live

We recently launched the Workbeast site. Our client, Tom Ryan, was so thrilled with the website that he gathered the Rocketeers to publicly thank them, and announce the launch. We had a total of 13 developers and designers work on the website over the course of 8 months, including the client’s developer, Scott Moe.

We recently launched the Workbeast site.  Our client, Tom Ryan, was so thrilled with the website that he gathered the Rocketeers to publicly thank them, and announce the launch. We had a total of 13 developers and designers work on the website over the course of 8 months, including the client’s developer, Scott Moe.

We build not just a professional but also a personal bond with our clients.  That makes it a little sad when a project is finishing up.  But, to the team at Hashrocket there is nothing more satisfying than having a client that loves their new website.

Client Profile: Workbeast from Hashrocket on Vimeo.

Find out what it takes to become a Rocketeer

In this week’s “Ask a Rocketeer” Obie Fernandez answers @fredlee’s question about the hiring process at Hashrocket. Obie explains what he is looking for in a candidate, walks us through a typical Hashrocket interview and lets you know the steps you need to take if you want to become a Rocketeer.

In this week’s “Ask a Rocketeer” Obie Fernandez answers @fredlee’s question about the hiring process at Hashrocket. Obie explains what he is looking for in a candidate, walks us through a typical Hashrocket interview and lets you know the steps you need to take if you want to become a Rocketeer.

You should also get a chuckle watching our Rocketeers being put on the spot to answer the question: “Where do babies come from?” submitted by @thechrizp.

Thanks to everyone who submitted their questions, please keep ‘em coming. Tweet @hashrocket #ask and we’ll select the best question(s) and get you an answer.

Obie Named to “40 Under 40” List

Obie was recently named to Jacksonville Business Journal’s prestigious “40 Under 40” list of upcoming businesspeople in the community.

Obie was recently named to Jacksonville Business Journal’s prestigious “40 Under 40” list of upcoming businesspeople in the community. The readers of this blog and fans of Hashrocket are probably familiar with his accomplishments in the Ruby community, but there is more to him beyond the technical realm.

For instance, Obie and Hashrocket sponsored the From Us With Love charity golf tournament. From Us With Love is an organization focused on supporting education, health services, nutrition, sports and culture in the lives of the children and families of South Africa. He is also a board member for Team Gaia, an organization focused on creating awareness for local youth on the topics of the environment, politics, health, nutrition, economics, ethics, peer pressure and a number of the other challenging issues they are faced with. Obie is also a personal supporter of the Artemis Project which focuses on providing ninth grade girls interested in pursuing computer science the opportunity to attend a four week summer camp of focused training. Hashrocket additionally is corporate sponsor.

In his local Florida community, Obie is a member of GrowFL an organization that works to cultivate the growth of high-tech start up companies looking to transition to the next level. Obie also provides a perpetual open door to local technology user groups to host events at the Hashrocket offices.

Obie is an extremely driven and charastmatic professional that is passionate about delivering a competitive advantage to clients through technology. He is an adamant supporter of and contributor to the technology community. In founding Hashrocket and Bizconf in Jacksonville he has put our city on the map as hub for cutting edge software development. His presence draws a wealth of technology talent to region to work and present at conferences and user groups.

Coffee Talk

We take our coffee seriously.

Coffee, mud, java or joe. It doesn’t matter what you call it, it’s about the taste and the aroma. Here at Hashrocket we are serious about our caffeine. From the kind of beans we use to the aroma and to the way it’s made. If we were huffers we’d huff fresh ground coffee for its illusionary stimulation. That would be why we have the best developers in the world. We’re high on battery acid, 40 weight, ink or varnish remover otherwise known as coffee.

Ask a Rocketeer

Watch the first video in our new series: “Ask a Rocketeer.” Every week, we answer a question that you tweet @hashrocket. This week, we answer a testing question from @andypike. Thanks, Andy!

Watch the first video in our new series: “Ask a Rocketeer.” Every week, we answer a question that you tweet @hashrocket. This week, we answer a testing question from @andypike. Thanks, Andy!

@hashrocket do you test (rspec) your views or rely on cukes over the top. What balance of tests/impl is best and give most value?

Thanks to everyone who submitted a question last week, please keep them coming!

Got a question? Ask a Rocketeer. Submit a question on Twitter to @hashrocket #ask and we’ll pick the best question every week and video the answer.

 

Screen Our Latest Videos

Being the resident videographer at Hashrocket, I have the opportunity to film a wide variety of events and daily happenings both in and out of the office. Some are educational, some client oriented, and some are just for a laugh. I invite you to explore the Hashrocket way firsthand through my video and watch what it’s like to work at Hashrocket.

Being the resident videographer at Hashrocket, I have the opportunity to film a wide variety of events and daily happenings both in and out of the office. Some are educational, some client oriented, and some are just for a laugh. I invite you to explore the Hashrocket way firsthand through my video and watch what it’s like to work at Hashrocket.

In this video, Levi Kennedy, one of our most favorite client developers, enthusiastically describes his experiences working with the Hashrocket team. He and Rocketeer Tim Pope also whistle us a musical treat.

This video was a clip from our book club. Here Obie recounts his tale of escaping the “golden lock” of his Java career. After having achieved recognition as an exceptional Java programmer, he took a chance on moving to Rails.

Jon Larkowski (Lark), heads the Hashrocket Book Club which is broadcast live at Justin.tv/hashrocket every Tuesday at 12 noon est. Watch it live and interact with the Rocketeers via the chat room.

 

Screen Printed Poster Series

Part of my job here at Hashrocket is to not only provide design support on projects, but to introduce design into the culture. While my day-to-day mostly focuses on the web and related fields of design, I can’t help but find ways to try and design things that aren’t normal for a web development firm.

Part of my job here at Hashrocket is to not only provide design support on projects, but to introduce design into the culture. While my day-to-day mostly focuses on the web and related fields of design, I can’t help but find ways to try and design things that aren’t normal for a web development firm. Things that can help us stand out in the sea of development firms out there.


This poster series is an initiative developed during our rebranding effort. While most people consider branding purely an aesthetic exercise, we understand and believe that branding also drives action. We wanted to introduce things into our culture that helped reinforce our company’s values of craftsmanship and quality. While something more digital would be expected, I wanted to go with something that not only expressed these concepts in the piece, but in the medium itself. Hashrocket hand-screened posters seemed to fit that criteria perfectly.


If you’re not familiar with screen printing, it’s a very hands-on process where instead of using a traditional printing press to print on paper, you isolate each color of the design and run them individually by hand. It introduces a very human element to the designs and reinforces the idea of hand crafted design.

The concept for this poster was to communicate how hard it is to make something simple. The amount of craft and hard work it takes to make complex ideas and processes into simple interfaces for you to enjoy is often overlooked on the web. So I partnered with my good friends Levi Ratliff and Kendrick Kidd at Halftone Def Studios to help realize this concept and leverage their expertise in screen printing.

Having Levi and Kendrick on the case really made this concept possible. They’re amazing at what they do, and I can’t thank them enough for seeing this through with me. So after a couple long nights, here is the final product.


We only printed 30 of these posters and have been giving them out at different conferences and events in the past month or so. We have a couple left but the idea was to only make limited amounts and give them out to people we respected in the industry, clients and friends. Mass-producing these and giving them to everyone would’ve defeated the purpose of this series. So if you didn’t happen to get one of these, stay tuned because we will be continuing to make posters on different topics in the future.

News From Hashrocket

Obie our CEO and guru has been honored with the Jacksonville Business Journal’s: 40 Top Executives Under 40.

Obie our CEO and guru has been honored with the Jacksonville Business Journal’s: 40 Top Executives Under 40. If they had an award for coolest Executive ever, he would be on that list too. But the icing on the cake is that the Hashrocket Jacksonville Office has been honored with one of the Best Places to Work in Jacksonville. Actually, it’s one of the best places to work period. The Chile and Chicago office have some work to do to live up to the JAX office, but they’re on their way. Their offices are just as amazing as ours architecturally and of course Hashrocket attracts the rocket scientists of the industry.